Exercise 2: Primary Persona with scenarios

Primary Persona: Ben Jones, England, IT-consultant

Background

Ben is a 32 year old British IT-consultant. Growing up as the only kid, Ben got a lot of attention from his parents. As a kid he was very social and full of energy that needed to be used. He mostly found himself playing sports with friends or if by himself he played video games. He gained a lot of general knowledge by watching television and using computers. Thus becoming a fairly tech-savvy guy. At the age of 21, Ben started studying Computer Science and Management BSc at King’s College London. At first he struggled with the studies, but as his knowledge grew computer science became a major part of his life. When he finished his education he decided to take a break after the hard work and backpacked across Asia for a year. After returning, Ben started to work as a developer at various IT companies before moving on to IT-management consulting. Ben recently started a relationship a Swedish girl that he meet online.

Personality

Ben describes himself as an adventurous person with a very outgoing personality. He likes to have fun and meet new people. His family likes to describe him as somewhat of a slob, but this a characteristic he leaves at the front door when entering the office. He’s very interested in the latest technological advances and spends a lot of time educating himself within the field of IT.

Scenario 1

Ben has arrived in Stockholm for a weekend together with his swedish partner. They’ve decided to spend the afternoon and evening at Gröna Lund. Ben likes roller coasters. They assume the ferry departs regularly and therefore doesn’t spend any time gathering any information prior to their visit. On the ferry the couple is marvelling at the beautiful Stockholm scenery and Ben starts asking about the surrounding area, which his partner doesn’t have full knowledge about. Furthermore they realize that since the season is just about to end, not all venues might be open. And is there a fancy restaurant located at Gröna lund, or is it better at some other place on Djurgården?

Scenario 2

Ben has arrived for a weekend in Stockholm to visit his swedish partner. It’s thursday however and while waiting for his partner to get off work, Ben decides to to some Stockholm exploring. He remembers that he has heard about a beautiful island in the middle of the city boasting with both a zoo and a theme park and decides to check it out. Spontaneously he catches the ferry at around noon and immediately starts to wonder about what places there are to visit at the ferrys destinations.